We support local designers for their creative activities in Seoul. We hope to enhance Korean design industry with our various programs such as design product development, sales, distribution, exhibitions, special events and so on.
We develop, manufacture and wholesale/retail the most ingenious gifts, gadgets on the market, highlighting creative, unique and new products of emerging designers and established designers, by encouraging and promoting their efforts.
The store we’re running in Hongdae, a very touristic place in Seoul, is a multi-shop selling domestic independent designers’ brand products. In Design Square, as a place of communication between designers and customers you can meet fresh ideas of young designers and see the flow of design trend at a glance. We are dealing with over 300 design brands and 3,000 design products from living to fashion items.
We exhibit varied designs for the public as well as provide space to promote and test the products in the exhibition hall in Design Square. The space can be used for introducing designers’ products, brand launchings and pop-up stores of other companies.
We select designers of the year to promote their products and produce new private brand products with them.
We hold SangsangMadang Design Award every year, so turn those brilliant ideas into real things and support their production, distribution, promotion and marketing. We also have a dedicated team working on creating and sourcing cool and innovative new products through the program, Sangsang Madang Free Design Suggestion, by offering a chance for designers, inventors and anyone with a great idea to have the opportunity to submit their product ideas to us so that they can be considered for development.
This year we held Korea Design Challenge 2013 in collaboration with KIKKERLAND Inc and finally 10 products were selected, which are going to go mass production and be distributed worldwide.
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